If you’re desperate to make money from your online endeavours, but it just doesn’t seem to be coming together, you may need to take a bit of time and learn how to narrow down a niche to a more profitable focus. Your niche is the small subject you’re focussing your marketing efforts towards. On the internet it is often defined by the keywords you are targeting in your campaigns, either as a PPC advertiser or Search Engine marketer (via SEO). Targeting a niche is a way to tailor your content/advertising copy to a small group of people who are interested in something very specific. Often this takes the form of creating multiple versions of your content specifically marketed to small groups within your target market to make money on the internet.
Let me make this a bit easier to understand with an example. Knowing how to narrow down a niche means you understand that people who are interested in Fishing are actually interested in a multitude of facets of this sport. There are those who are looking for fishing tackle, fishing bait, fishing information or even fishing boats. But this is only the first step of narrowing down a niche. Within each of these sub-categories of the fishing market there are also many much smaller groups: deep sea fishing tackle, boat fishing tackle, rods, reels, line, lures etc. And in large markets there may even be sub-categories of these sub-categories.
Knowing how to narrow down a niche means you are targeting the exact people who are looking for an exact product and making your promotion more meaningful to them, thus increasing your conversion rates. This is especially relevant for keyword focused marketing. There can be a big difference, for example, between writing a campaign entitled “Mackerel Lures for South East American Amateur Anglers” and “All About Lures”. If you were an amateur Mackerel fisherman in South East America and you had to choose between visiting these two websites, I’ll bet my house I know which one will be picked.
The secret to niche marketing is getting the attention of people who are looking to buy (not just browse). This is done by identifying the kind of keywords these money ready searchers are using. They generally have more information about the general niche under their belt already and have moved on to searching for exactly what they want. That’s why you have to know how to narrow down a niche. To get in front of these folks and not just the masses.
It’s especially important to know how to narrow down a niche and target only the most ready-to-buy segment of the market if you are paying for leads or spending your advertising budget on a cost-per-click basis. You don’t want people costing you money to visit your site with no intention of spending. It is far better to get 5 visitors a month to your site and 1 sale and make a profit than 500 visitors and 5 sales to make a loss. Niche marketing is about quality, not quantity.
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